Realtor closing gift and SOI marketing

The closing gift your clients use for years.

Give buyers, sellers, and your whole sphere HouseSpouse, the home maintenance app with your name, photo, and number inside. For $50 a month, 50 homeowners stay in touch with you all year. It's the postcard they don't throw away.

  • 30-day free trial
  • $1 per homeowner a month
  • Their details stay private

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The HouseSpouse Home screen showing the homeowner's agent: photo, name, brokerage, and Call, Text and Email buttonsYour name and photo
A real screen from the app, with a sample agent.

SOI marketing, same budget

Sphere of influence marketing your clients keep.

A monthly postcard to 50 people runs $25 to $75. It gets a glance, then the recycling bin. HouseSpouse costs about the same and lives on their phone.

CompareMonthly postcard to 50HouseSpouse Starter
Cost$25 to $75 a month$50 a month
Where your name livesOn the counter until recycling dayOn their phone, in the app they use for their home
When they think of youWhen the mail comesWhen something in the house needs doing
What it leaves behindNothingA documented home history for the day they sell

A buyer closing gift that lasts

A closing gift they open again and again.

HouseSpouse is a full home maintenance app, not a newsletter. Homeowners pay $59.99 a year for it on their own. From you, it's free.

A plan for their exact home

Seasonal tasks based on their home, its systems, and their climate.

Reminders that show up on time

A heads-up when something is due, so small jobs stay small.

Answers to any home question

Ask anything, even from a photo of the problem.

Receipts and warranties in one place

Scan a receipt once and it is there when they need it.

A Home Sale Report

Years of upkeep turned into a clean PDF buyers can read.

A Home Insurance Inventory

Their valuables documented before they ever need to file a claim.

Stay top of mind with past clients

Your name, right where the decisions happen.

Not a logo in a footer. You appear at the moments a homeowner is thinking about their house.

  1. The first screen a gifted homeowner sees: the agent's photo and name, then "A gift from" the agentYour name

    Their first screen

    "A gift from Tessa Marlowe." They know who to thank from minute one.

  2. The "Your agent" card on the homeowner's Home screen with Call, Text and Email buttonsYour name, photo, and number

    Your card on their dashboard

    Your photo, brokerage, and one-tap text, call, and email.

  3. A task that needs a professional, with a button to text the agent for someone they trustYour name

    "Ask Tessa for a pro"

    On jobs that need a contractor, they come to you for a referral. You become their go-to for the house, not just the transaction.

  4. The last page of the Home Sale Report: "Thinking of selling? Talk to" the agent, with their name, brokerage, phone and emailYour name and number

    Their Home Sale Report

    Your name rides along on the report they hand to buyers, and it closes with "Thinking of selling? Talk to Tessa."

Real screens from the HouseSpouse app. Tessa Marlowe is a sample agent.

The first page of a Home Sale Report, with a card that reads Prepared with the agent's name and brokerageYour name
The last page of the Home Sale Report: "Thinking of selling? Talk to" the agent, with their name, brokerage, phone and emailYour name and number
A real Home Sale Report from the app, with a sample agent. Your name is on the first page, in every footer, and on the last page.

Repeat and referral business

When they're ready to sell, the house is already documented.

Every task they check off and receipt they scan builds their Home Sale Report: repairs, improvements, warranties, and totals in a PDF buyers can read in minutes. It carries your name. Walk into the listing appointment with proof of how the home was cared for.

  • Documented investment buyers see at a glance
  • A timeline of repairs and improvements
  • Warranties and systems in one place
  • Private notes and valuables are never included

They trust it because you can't see into it.

You see who joined and when they last opened the app. Never their tasks, notes, receipts, or home details. Sharing a report is always their call. That's why they'll actually use it, and why it reflects well on you.

How it works

Set up in five minutes. Stay top of mind for years.

1

Start your trial

Add your photo, brokerage, and phone number. That is what your homeowners will see.

2

Send your link

Text or email it from your own phone, so it comes from you, not a marketing platform.

3

They're in

They download HouseSpouse free, tap your link, and see your name from the first screen. A monthly recap shows you who is active.

Pricing

About a dollar per homeowner. Every plan starts free for 30 days.

Pay yearly and get 2 months free.

Start here

Starter

Your past clients and closest sphere.

$50 / month

Up to 50 homeowners · $1.00 each

  • Your name, photo, and number inside the app
  • Your name on their Home Sale Report
  • A dashboard of who joined and who is active
  • A monthly recap email
  • Swap homeowners any time

Pro

A full sphere of influence.

$100 / month

Up to 150 homeowners · $0.67 each

  • Your name, photo, and number inside the app
  • Your name on their Home Sale Report
  • A dashboard of who joined and who is active
  • A monthly recap email
  • Swap homeowners any time

Team

Your whole database, past clients and sphere together.

$250 / month

Up to 500 homeowners · $0.50 each

  • Your name, photo, and number inside the app
  • Your name on their Home Sale Report
  • A dashboard of who joined and who is active
  • A monthly recap email
  • Swap homeowners any time

Running a brokerage with 1,000+ homeowners? Let's talk.

The math

At 2.5% on a $350,000 home, one repeat client is $8,750. That's more than 14 years of Starter.

Built by agents

HouseSpouse is built by Ryan and Stephanie, who run a real estate brokerage in Pittsboro, North Carolina. We built the thing we wanted to hand our own clients.

Questions

Closing gift and SOI marketing questions agents ask.

One they will use long after the boxes are unpacked. HouseSpouse gives new homeowners a maintenance plan built for their house, reminders when things are due, and one place for receipts and warranties, with your name, photo, and number inside. Many agents pair it with a small gift in person at closing.

A basket is gone in a week. HouseSpouse keeps working all year: every time your client checks on their home, they see you. At about $1 per homeowner a month, it costs less than most closing gifts.

Yes. It is built for your whole sphere of influence, not only new buyers. Past clients who closed years ago, friends, family, and neighbors who own a home all get the same app with your name in it. It is a year-round touch point that can replace or add to a monthly postcard.

It keeps you in front of homeowners when they are thinking about their house. When a job needs a contractor, they can ask you for a referral in one tap. When they are ready to sell, their Home Sale Report carries your name. We cannot promise referrals, but you will be the agent they think of.

No. While you're subscribed, their HouseSpouse is on you. They download the app free and tap your link.

Their first name and last initial, when they joined, and when they last opened the app. Never their tasks, notes, receipts, or home details. If they want to share their Home Sale Report with you, they send it themselves.

Anyone in your sphere who owns a home: past buyers and sellers, friends, family, and neighbors. People who closed years ago are some of the best invites, because they have the most house to take care of.

Yes. Remove anyone from your dashboard and their spot opens right away for someone new. They keep HouseSpouse free for 30 more days, so nobody loses access overnight.

Your homeowners keep access through the period you paid for plus 30 days. After that they can continue on their own subscription. Their records are theirs either way.

HouseSpouse is iPhone only today.

Start free

Put your name in 50 homes this month.

30 days free. We will help you set up your card and your link.

Lets your clients call or text you from the app.

Plan

30 days free, then billed monthly. Card required. Cancel any time before day 30 and you pay nothing.

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